Adapting Global Communication and Marketing Strategies to Generative AI

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Adapting Global Communication and Marketing Strategies to Generative AIIn a rapidly evolving global landscape, communication and marketing undergo transformative changes driven by advancements in generative artificial intelligence (GAI), shifting consumer values, and the rise of new cultural paradigms. Traditional strategies are no longer sufficient to capture the attention and trust of discerning audiences. Today, marketers and researchers grapple with the implications of integrating these novel technologies into

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