Applied Marketing Analytics Using Python

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Applied Marketing Analytics Using PythonIt is vital for marketers today to be comfortable in their use of data and quantitative approaches and have a thorough grounding in understanding and using marketing analytics in order to gain insights, support strategic decision making, solve marketing problems, maximise value and achieve success. Taking a very hands on approach with the use of real world datasets, case studies and Python, this book supports students and practitioners to explore a

She is an adjunct professor at Walters State Community College

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