From Awareness to Commitment in Public Health Campaigns: The Awareness Myth

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From Awareness to Commitment in Public Health Campaigns: The Awareness MythAttempts to raise awareness on a multitude of health issues may actually be counter productive and even dangerous to solving contemporary health problems. From Awareness to Commitment in Public Health Campaigns: The Awareness Myth discusses several myths of the benefits of raising awareness. Myleea Hill and Marceline Thompson Hayes argue that using awareness as an end point in public health campaigns is misguided and does more harm than good. They

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Previous edition published in 2006

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