Data-First Marketing: How To Compete and Win In the Age of Analytics

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Data-First Marketing: How To Compete and Win In the Age of AnalyticsSupercharge your marketing strategy with data analytics In Data First Marketing: How to Compete & Win in the Age of Analytics, distinguished authors Miller and Lim demystify the application of data analytics to marketing in any size business. Digital transformation has created a widening gap between what the CEO and business expect marketing to do and what the CMO and the marketing organization actually deliver. The key to unlocking the true value of

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