Misbehaving: The Making of Behavioral Economics -- Richard H. Thaler, Paperback

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Misbehaving: The Making of Behavioral Economics -- Richard H. Thaler, PaperbackNobel laureate Richard H. Thaler has spent his career studying the radical notion that the central agents in the economy are humans predictable, error prone individuals. Misbehaving is his arresting, frequently hilarious account of the struggle to bring an academic discipline back down to earth and change the way we think about economics, ourselves, and our world. Traditional economics assumes rational actors. Early in his research, Thaler realized

he quickly learned he was not alone

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